Steps to become SUCCESSFUL in MARKETING
Marketing is complex? Yes or No!
Why do we need to understand Marketing fundamentals to grow in business?
What sort of things help in taking business online?
And if you’re looking to answer these questions, Anyone who is looking to take business online and eager to know the prior things related to digital marketing then you’ve come to the right place.
This post will cover everything you need to get started on your marketing journey. Think of it like the ultimate guide, packed full of actionable advice you won’t learn in the classroom.
I will elaborate MARKETING CONCEPT in the easiest form because understanding marketing concepts is as important as a strong root of big trees (because the stem provides support, water and food conduction, and storage. Roots provide structural anchorage to keep trees from toppling over) so have patience just read with flow you will get to know everything you want
When to think about Marketing tactics in your business?
Marketing starts before creating the product. It starts with understanding the customer & customer needs that leads to creating a product that fits. and Marketing is directly related to human psychology.
Understanding Marketing mix concept — 4Ps
Marketing is simply defined as “ Putting a right product in the right place, At the Price, at the Right Time” though it looks very easy but a lot of hard work and research work has been done to put this in a simple way.
Let understand How this definition works-
Marketing mix is an excellent way to understand how this definition fits in the real world and is commonly executed through the 4P’s of marketing:
1.Product
2. Price
3. Place
4.Promotion
The 4P’s of marketing is a marketing concept that summarises 4 pillars of any marketing strategy.
Product: Product is what you are selling.
It could be anything like a product you use on a daily basis, training internships like Digital Deepak provides to learners, services, consulting or even a therapy session.
In short a product is everything that is not only made available to consumers but also that fulfills the needs and wants of the consumer and must be unique from its competitor
Price: Price is simple, how much you charge for your product or service. If you are new to the market then make the price at low cost and provide more offers to consumers. People take risks to try new products when they get something at a cheaper price. And remember your great products convert your customers into repeat customers.
Place: Where your buyers find your product.
Will have your own shop and sell whether offline or online and sell through e-commerce websites like amazon.
Think about your target consumer and then decide where to place your product (like religious books cannot be sold outside the pub) and also make the ideal distributing system as well as the final destination.
Promotion: The best product and perfect price alone aren’t enough. Promotion used to tell people about your product and service. It is very important to promote your product to your target Audience.
Marketing education has a long shelf life because it is rooted in human psychology and understands the market.
Lets deep dive some more Important Marketing tactics:
Join a conversation that is already running in people’s mind rather to start a new conversation
If you have a good product then you need to communicate about your product and service and if you communicate well then the product will sell itself.
One of the best ways to gain customer attention is to just connect people’s problems with your product or service as a solution. If you do so then half of the battle you already won.
Keep the communication simple and connect with your customer before the sales like asking questions related to problems they have and give solutions from your product and after the sales like ask about your product review and changes they want in your product.
Understand your target audience so you can give them their desirable product when they need and Customer would feel you are directly talking to them.
And this type of interaction is done through digital media. So lets understand digital marketing
Power of Digital Marketing
Digital marketing is a simple way to enhance your business and communicate your customer directly by investing less amount of money.
You can achieve marketing objectives through applying digital technologies in media.
The CATT Marketing Funnel
The marketing funnels are used to track down the customer’s engagement with your product or a service. By choosing a proper marketing funnel which helps to generate more sales, customer interaction and building trust within your target market.
- (n) Niche- The category/ Interest you choose to offer as a product to your customer. Your success and wealth depends on your niche selection.
Now understand How to choose Right Niche
While selecting your niche you must satisfy three condition as mentioned in above diagram:
- You must be passionate about what you are choosing like you choose an athletic niche but if you don’t have interest in doing exercise and sports then you will get failed and feel frustrated after some time.
2. You must have talent if you have interest in the niche you choose then you do different experiments to learn more about that.
3.There must be a market requirement for your passion and skill like without need no one is interested in learning or earning so you must do some research of your target audience and requirements.
Content: Create content that will attract your potential customer after selecting. Content can be in any form like Blog, Post, Videos, lead magnet, live webinar etc.
Content is the body that tells about your product and service to your target audience.
Attention: It is important to bring the attention of your target customer to your content after creating it.
You can drive traffic to your content by using SEO, Social media post, Facebook ads, google ads, Refrassals.
Trust: Trust can be built by repetitive engagement and it can be done only by posting regular contents.
You can connect your customer through subscribing your youtube channel and email list where you can directly talk to your customer and solve issues.
You can also show proof of your leads through social media platforms who get benefit by following you and this is a trending way to build customer trust.
People believe more in proof then in words thats why most people use feedback clips or text in their content.
Transaction: When trust is built then it becomes easy to convert your leads, but sometimes your customer might not buy your product then you can persuade them through some different channels like sales page, webinar, videos etc then this might lead to your transaction and this will be a natural sales method.
Do not be the No.1 Be the only one
People remember only the no.1 or max 2. Every market becomes a 2 Player market in the long run.
Example- First company on rental cab OLA
To become a No.1 “Have a unique angle” so no one can fully copy you.
Warren Buffet once said “ If a company has a unique angle in a competitive market world then only it can survive in long terms”.